100 Year Football
Through the work done with the creative sports media department, the opportunity to enter a T-shirt design competition arose. With the freedom to design a shirt however we wanted, I channeled the western rodeo energy that has taken over Colorado, as well as the spirit of our Maverick, to create a "100 Years Runnin' Strong" concept. With it being the 100th year of Colorado Mesa, it felt important to honour this moment. After the voting, the design was chosen to be given out to the first 1000 fans at the last home game of the football season.
This was one of the first times seeing the design on a large scale, one to remember forever. The gratitude and feeling of seeing it with real people was unlike anything else. To come from a huge sporting culture to then have a design make it to the football stage was huge.
