the hard work
Influencer Box
The world of branding is trending with companies dedicating time and money into PR Boxes, Influencer Box's, and Gifts that are sent to those taking over the social screen. With the brief to choose a company and design an Influencer Box that would generate buzz, grow brand exposure, and create organic content that would be shared through social media. With that said "Sun Bum" was the brand and base for this Influencer Box.
Pair Design
With the designs for two 3D printed bottle caps that connect to the chosen brand/product the brief was to elevate a brand through packaging that brought it to the luxury level. With the creative freedom to design packaging in whatever way fit the goal for the new demographic or the elements that wanted to be featured within the packaging.
Kikkoman Re-Design
The brief was to find a pre-exisiting product in the market that could be elevated in terms of how it stands out on the shelves. Kikkoman Panko Breadcrumbs was a product that fit this mark. With the process resulting in a new and modern logo, and new packaging that is sure to stand out to the rest.
F1 Modified Typeface
With the freedom to create three concepts that would then be narrowed down to one for a modified typeface, Formula One was the end concept. From there a whole typeface was modified off the Source Serif Variable base to have attributes of Formula One. This comes to a fully functional otf file with the use of Glyphs and Illustrator.
Kuniko's Menu Re-Design
Re-designing the look of local Japanese restaurant Kuniko's Teriyaki. Starting with the base of a new word-mark and working to tie in a new look for the menu. The illustrations and menu layout should have cohesive flow and meet the modern look that captivates the local and national audience.
Vinyl Design
With the inspiration of a graphic designer within the industry in mind, the design decisions were to base around the key aspects of the designer. Michael Bierut, design partner of the world renowned Pentagram agency was the chosen one for this piece. His work embodies boldness and thinking outside the box which was captured through his words in this vinyl piece designed and installed for the art building windows.
Mousepad Design
Designing a new mousepad for the art building and graphic design classrooms. Understanding the demographic is the design students, being able to make rather free creative decisions that would impress those in the classroom.
Pillow Pouch Design
Selecting a snack pack pouch, the brief was to design three different new snack bags for Chex Mix under the same theme. Western skeletons was the theme for which the new flavours BBQ, Honey, and Chili all created a unique snack pack. These could be found in value pack snack boxes and cater to a new demographic.
Poly Bag Header
Given the brief to design a poly bag header for a brand of choice either exisiting or created, "seaulater" began. With a love of the ocean and inspired by the idea of a sea inspired sticker pack ply bag header. Three concepts and designs evolved that create a cohesive set of sticker packs.
