Influencer Box
A thrilling project that meets the market of design and branding today. Creating a Influencer Box allowed full creative freedom to decide how the box would be created and what it would cater too. As has been acknowledged, Sun Bum's audience is beach goers, surfers, families, and those who enjoy the summer sun. An influencer box's goal is to create buzz and broaden the audience, through a box that is aimed at music lovers and festival goers, the audience for Sun Bum is broadened.
Sun Bum, a brand known for its sunscreen and beach protection. Broadening the audience to a music and festival themed Influencer Box.
The box was hand wrapped and designed with the mechanicals all featured above. The cassette tapes were hand designed and crafted, each containing a scannable Spotify card. The box also included two "VIP Passes" to the Baha Beach Festival.
